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The inevitable truth; what AI really means for agencies.
The key levers that will drive profitability in the Age of AI.
A proven 3-step system: The Productize to Profit Sequence™
In the next 3-4 years, some experts predict as many as 40% of agencies could fail, by not recognizing what's coming - early enough to adapt.
It’s been called the singularity; the moment when AI surpasses human intelligence; when no living human can beat AI at any known test of common intelligence. Leading experts predict this will happen in Q3 of 2026.
So... what does this mean for agencies? How will we survive? What does the Agency of the Future look like?
In this future, we’ll need to rethink how we create value. How we productize and position our expertise. How we lead with human ingenuity.
Agencies will need to better define and understand their unique zones of genius. And within that, take a new approach to productizing that genius.
The Productize to Profit Sequence™
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