"Every agency leader needs a copy of this book on their desk."
Erin Cardone, Founder at Legendary
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Now an international bestseller in the US, Canada, Germany & Australia!
TABLE OF CONTENTS
PREFACE
The Agency Secret
The Purpose of this Book
YOUR LEADERSHIP
01: The Illusive Magic Bullet
02: A Look in the Mirror
03: Putting Yourself First
04: Becoming Intentional
THE 4 LEVERS OF AGENCY™
05: Focus
06: Retention
07: Positioning
08: Offer
THE CLIENT PERSPECTIVE
09: Start with Who
10: Your Perceived Value
11: Process Alone is Not a Differentiator
12: Results & The Unique Mechanism
13: The Strategic Offer
14: The Client Transformation Story™
MARKET POSITIONING
15: The Layers of Market Positioning
16: Harpoons & Helicopters
17: Acquiring Objectivity
SYSTEMIZING REPEATABLE GROWTH
18: Aspirational Positioning
19: Growth Modelling
20: Reverse Engineered Metrics
21: The "In-House Client" Model
CULTURAL SOCIALIZATION
22: Sum of the Vectors
23: Leaders Create Tension
24: The Big Announcement
COURAGE & INVESTMENT
25: Your Investment Strategy
26: The Emotional Cycles of Change
INSIDE THE BOOK...
Frameworks to consistently achieve: 20%(+) YOY Growth.
With a healthy 20%(+) Net Profit Margin.
Through a holistic transformation process that includes:
✨AGENCY LEADERSHIP
Become a more intentional leader and futureproof your agency (before it’s too late).
✨YOUR BUSINESS MODEL
When and how to evolve your agency business model.
✨MARKET SPECIFICITY
Having the courage to focus on a more specific dream client.
✨CLIENT-FIRST POSITIONING
How to develop a more compelling and client-centric brand position.
✨ELEVATING PERCEIVED VALUE
How to re-engineer your services to deliver greater value to your dream clients.
✨PRODUCTIZING YOUR VALUE
How to package your offerings to generate qualified new business meetings.
✨CLIENT ACQUISITION MODELS
How to systemize a repeatable client acquisition model.
ABOUT THE AUTHOR
ANTHONY GINDIN
Founder & CEO, Agency Different
Over the past 23 years, Anthony has built six companies, sold four of them, published two books, spoken at events around the world, worked with executive leaders in 17 countries, and been recognized with 11 international marketing awards. Today, Anthony helps agency principals systemize repeatable growth.
What People are Saying . . .
Kevin McGrew
Founder & CEO at EverZocial
I started reading it on a plane and was disappointed when the plane landed! This book is a gold mine for anyone in the agency world.
Chantelle Little
Founder & CEO at Tiller Digital
This book is incredible! It feels like Anthony wrote it just for me. Like he's been sitting inside my head.
Jori Rose
VP, Revenue & Diversification at Woodruff
As Anthony says, there is no magic bullet, but this book is the next best thing! It's approachable narrative and lessons have helped our agency significantly.
"Underneath it all, this book provides brilliant lessons in strategic leadership."
FRANZ TAUBER
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✨ Agency Leadership
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✨ Creating a Sellable Agency
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