"Every agency leader needs a copy of this book on their desk."
Erin Cardone, Founder at Legendary
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Now an international bestseller in the
US, Canada, Germany & Australia!
Agency leaders today face similar problems:
✨Your growth is unpredictable.
✨Your profitability is inconsistent.
✨Your value is steadily decreasing in the Age of AI.
In most cases, this is because:
✨You’re not speaking to a specific enough market.
✨Your offering is generic and therefore undervalued.
✨Therefore, your brand is not properly differentiated.
It’s our belief that every agency is truly unique on the inside.
Yet most agencies appear almost identical on the outside.
Thus, you fail to generate a steady stream of quality new business meetings.
You lack the systems to achieve efficient and repeatable growth. And you struggle with one big question: how do we get ahead in the Age of AI?
In The Agency Secret, by studying and working with some of the world’s best agencies, Anthony Gindin is able to share his proven strategies and frameworks around better productizing and packaging your value in the Age of AI, to better differentiate your brand and offerings in today’s noisy world, so you can ultimately build a single client acquisition model – that enables you to Systemize Repeatable Growth.
ABOUT THE AUTHOR
ANTHONY GINDIN
Founder & CEO, Agency Different
Over the past 23 years, Anthony has built six companies, sold four of them, published two books, spoken at events around the world, worked with executive leaders in 17 countries, and been recognized with 11 international marketing awards. Today, Anthony helps agency principals systemize repeatable growth.
What People are Saying. . .
Kevin McGrew
Founder & CEO at EverZocial
I started reading it on a plane and was disappointed when the plane landed! This book is a gold mine for anyone in the agency world.
Chantelle Little
Founder & CEO at Tiller Digital
This book is incredible! It feels like Anthony wrote it just for me. Like he's been sitting inside my head.
Jori Rose
VP, Revenue & Diversification at Woodruff
As Anthony says, there is no
magic bullet, but this book is the next best thing It's approachable narrative and lessons have helped our agency significantly.
Ready to Level Up?
Download today.
$7.99 USD
Paperback
Arrives within 10 business days.
$24.99 USD
INSIDE THE BOOK...
Frameworks to consistently achieve: 20%(+) YOY Growth.
With a healthy 20%(+) Net Profit Margin.
Through a holistic transformation process that includes:
✨AGENCY LEADERSHIP
Become a more intentional leader and futureproof your agency (before it’s too late).
✨YOUR BUSINESS MODEL
When and how to evolve your agency business model.
✨MARKET SPECIFICITY
Having the courage to focus on a more specific dream client.
✨CLIENT-FIRST POSITIONING
How to develop a more compelling and client-centric brand position.
✨ELEVATING PERCEIVED VALUE
How to re-engineer your services to deliver greater value to your dream clients.
✨PRODUCTIZING YOUR VALUE
How to package your offerings to generate qualified new business meetings.
✨CLIENT ACQUISITION MODELS
How to systemize a repeatable client acquisition model.
Doing nothing is not a solution...
I have grave concerns for those agencies who are not actively seeking transformation.
AI will inherently cause a rapid devaluation in the most common agency services, and this will happen way faster than we think. So, it’s not about trying to leverage and sell AI. You need to completely rethink how you productize and package your agency as a whole, to stand out in this new landscape. To get ahead in the Age of AI.
“Our biggest problem is thinking we have time.”
Buddha
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